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Wiesenhof

Weisenhof’s, germany’s largest poultry producer, new vegan sausage to account for 30% of turnover by 2016

“ Wiesenhof, Germanys largest poultry producer, has launched a vegan sausage line and the German meat giant; Rügenwalder Mühle has developed a full vegan product line, including vegan meatballs

CEO, of Rügenwalder Mühle, Christian Rauffus told German Der Spiegel, “Our brand is well-positioned, but the meat industry is not. Vegetarian products are merely a logical step to us.” Rauffus has even called sausages the cigarette of the future

The move has already proven to be a success: four of the company’s ten best-selling products are vegetarian products and it expects 30% of its 2020 turnover to come from vegetarian products. If the current growth is maintained, the company should reach that forecast next year already”

Retail Detail, 2015